Nexel Digital
Complete Brand Guidelines
Logo System
Brand Color System
Deep Blue
#061E9F
#061E9F
Primary Blue
#0A66C2
#0A66C2
Sky Blue
#38BDF8
#38BDF8
Aqua Accent
#14D8E8
#14D8E8
Silver
#E2E8F0
#E2E8F0
Silver Dark
#94A3B8
#94A3B8
Steel Gray
#64748B
#64748B
Navy
#0B1F33
#0B1F33
Black
#000000
#000000
White
#ffffff
#ffffff
Gradient Palette
Typography & Heading Hierarchy
Official font assignments for headings, body copy and accent elements.
Heading Font
Montserrat
Used for H1-H6, section titles and major brand messaging.
Body Font
Poppins
Used for paragraphs, descriptions, lists and UI content.
Accent Font
Plus Jakarta Sans
Used for highlights, labels, callouts and supporting content.
Heading 1 — Montserrat
Heading 2 — Montserrat
Heading 3 — Montserrat
Heading 4 — Montserrat
Heading 5 — Montserrat
Heading 6 — Montserrat
This paragraph uses Poppins as the primary body font.
Accent text uses Plus Jakarta Sans.
UI Color Usage
| Purpose | Color |
|---|---|
| Heading | #1E293B |
| Body Text | #4B5563 |
| Primary Action | #0A66C2 |
| Accent | #14B8A6 |
| Background | #F8FAFC |
Spacing System
8px
16px
24px
32px
48px
64px
Brand Rules
Do
- Use approved colors
- Use approved fonts
- Keep spacing consistent
Don’t
- Stretch logo
- Change palette
- Use random fonts